AppsFlyer Alternative for Indie Devs: See which keywords actually sell
If you are searching for an AppsFlyer alternative, you’ve likely hit the "Enterprise Wall."
AppsFlyer is the industry’s gold standard—but it’s built for 50-person marketing teams with massive budgets and dedicated data scientists. For indie developers and growth-focused teams spending $1k–$50k/month on Apple Search Ads (ASA), it’s often a mismatch.
You don't need multi-channel fraud suites or complex cross-platform attribution for 40 different ad networks. You need to answer one simple, survival-level question: Is this specific keyword making me more money than it costs?
The Problem: The "Average ROAS" Illusion
Right now, you’re likely running your ads blind. You
know your total spend. You know your total revenue. On the surface, your campaign looks "okay."
But under the hood, you’re bidding on 50+ keywords. Some are returning 3x (the winners). Others are losing money on every single click (the losers). Because you can’t see the difference at the keyword level, you scale the whole campaign equally.
The result? Your winners are subsidizing your losers. Your profit margin stays stuck at "barely break-even" because you’re pouring budget into black-hole keywords that will never pay back.
The "Spreadsheet Trap" (And why AppsFlyer doesn't fix it)
Many founders try to bridge this gap manually, creating what we call the Wednesday Spreadsheet Nightmare:
Export keyword data from Apple Search Ads.
Export subscription events from RevenueCat.
Spend hours in Excel or Google Sheets trying to map the two together.
Calculate LTV per keyword manually.
Repeat every week because the data goes stale instantly.
Even if you use a tool like AppsFlyer, the spreadsheet trap still exists. Enterprise attribution tools are great at telling you who clicked, but they aren't built for the daily optimization workflow of an ASA manager. You still end up dragging data into a pivot table just to see your real keyword-level profit.
By the time you finish your pivot table, you've already burned through next month's budget on keywords that don't convert.
What AppSkale Does: Real-Time Keyword Intelligence
AppSkale replaces the spreadsheet, not the suite. We automatically connect your Apple Search Ads spend to your actual RevenueCat revenue—at the keyword level, in real-time.
1. Identify "Winner" Keywords in Seconds
Stop guessing. AppSkale shows you exactly which search terms convert into high-LTV subscribers. When you find a keyword with a 170x ROAS (it happens more often than you think), you’ll see it instantly and can double down before your competitors do.
2. Real ROAS, Not Estimates
We don't give you "campaign averages" or "ad group estimates." We give you the actual return on ad spend for every single keyword. You'll see the direct correlation between the $1.17 you spent on a specific search term and the $199 it brought back in subscriptions.
3. Distinction Between New vs. Renewal Revenue
Scaling requires fresh blood. AppSkale allows you to segregate your data to see which keywords drive new trial starts and which ones are simply triggering renewals. This distinction is the secret to scaling your app profitably without inflating your "vanity" metrics.
4. Get Your Weekends Back
No more CSV exports. No more manual LTV calculations. AppSkale automates the entire analytical layer of your growth strategy so you can focus on building your app, not crunching numbers in a spreadsheet.
Who Is This For?
You need AppSkale if:
You are an Indie Dev or Small Team: You need to be lean, fast, and profitable from day one.
You are using Apple Search Ads to scale: You need to know exactly which keywords actually sell so you can stop guessing. AppSkale gives you the real ROI, CAC, and Lifetime Value (LTV) of every single sale attributed to a specific keyword.
You use RevenueCat or Stripe: You want your attribution to talk directly to your bank account.
You are a Growth Lead: Even if you have "Enterprise" tools, you are tired of the back-and-forth between dashboards to find simple answers.
You want to Scale Easily: You know that the difference between a 70% ROAS and a 150% ROAS isn't spending more—it's spending smarter.
You don't need AppSkale if:
You enjoy spending 5 hours a week in Google Sheets.
You’re fine with "flying blind" and letting your losing keywords eat your profits.
Stop flying blind. Start scaling what works.
The path to $100k/month in revenue isn't found in a massive enterprise suite; it's found in the data you already have, finally made visible. AppSkale shows you exactly where your profitable keywords are hiding.